Hello there!! How are you? I don’t know how you got here, but I’m very glad and very grateful that you traveled this far.

My name is IOAN URS and I’m a Madrid Headshot and Portrait Photographer. 

Originally, I am from Romania, but soon after finishing the law school university, I moved to Spain where I lived for the past 15 years. Now, I’m going to be in Sydney for a little time.

I tried to take a selfie, to give you an idea about who is behind all this. I guess I prefer to be on the other side of the camera, not in front of it. I look to serious I would say. Don’t get to impressed by this picture…
Regarding my photography, well… it’s not only my passion, its my way to connect to people, it’s how I connect with the world. I enjoy the all process : meeting people, listen their stories, knowing their needs, working hard to give them a solution and helping to make things better for them. At the same time photography is helping me feel happy. I’m struggling with depression sometimes and I have this inner voice that can get to be very loud and very critical with me. But when I’m photographing I don’t think at anything else, I’m just focused on what I want to do, how I want to do it and I really have no doubts about what I am, who I am…I enjoy being myself.

I don’t think I am a very creative person, and maybe that’s why for me it’s very important that every picture I take must be understood as real, authentic. I need a reason for everything, and every gesture or expression has to be recognizable. Simplicity, Naturalness and Minimalism, these are the pillars of my photography in general and the bases of my headshots in particular. This is what you will find if you come to me. I firmly believe in what I do, in the value of my photography and to be honest I don’t care to much about current trends or if people like or if they «approve» what I’m doing. This is just the way I understand thing. It’s too personal, that’s all. I don’t own the «truth» and what works for me might not work for you. Simple as that.

Everyday I’m doing my best to be a better person, a better photographer and I will give my best and I will work harder for you too, to help you give the next step forward.

Thank you for coming by! Hope to hear from you soon!! Have a great day!!

                                        IOAN 

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